Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.
Format: Hardcover
Pages: 240
Edition: First Edition First Printing
Publisher: Palgrave Macmillan
Published: 03 Jul 1996
ISBN 10: 0333662644
ISBN 13: 9780333662649
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