How to Manage Your Global Reputation: Guide to the Dynamics of International PR

by Michael Morley (Author), StephenA.Greyser (Foreword)

• Used

  Hardcover
  1998

  $5.37

  This text discusses the evolution of international public relations practice from its early use to the communications practices of global corporations today. The book examines the strategies and programmes of some of the world's prominent organizations, the barriers to international public relations, international media, and how to develop a global voice.