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Financial Aspects of Marketing (Macmillan Business)

Financial Aspects of Marketing (Macmillan Business)

by Helen Wright (Contributor), Ruth A. Schmidt (Author)

  • Used

    Paperback 1996

    $3.21
Synopsis

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:

*numerous exercises and examples

*learning objectives at the beginning of each chapter and summaries at the end

*case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

$3.21

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Quantity

2 in stock

More Information

Format: Paperback
 Pages: 320
 Edition: 1996
 Publisher: Red Globe Press
Published: 23 Oct 1996
ISBN 10: 0333637828
ISBN 13: 9780333637821
Book Overview: 'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy Springer Book Archives

Media Reviews
'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy