Texts and Cases (Manufacturing Strategy)

by TerryHill (Author), TerryHill (Author)

• Used

  Hardcover
  1995

  $6.33

  How do companies ensure that manufacturing strategies are supportive of markets? This book addresses these issues and shows, in detail, the way to develop a manufacturing strategy, to test market/manufacturing fit and to cope with the dynamic nature of to-day's markets. The rationale and concepts which underpin these approaches are explained at length. These, in turn, are the results of a programme of consultancy and research work in a wide variety of companies facing the pressures and problems of to-day while seeking solutions and approaches to successfully meet the needs of tomorrow.

• Used

  Paperback
  1993

  $3.27

  This updated edition aims to show that a strategic approach to manufacturing management is essential for the survival and prosperity of industrial companies. The author has formulated an approach which will help companies to develop an understanding of the implications of the corporate marketing and finance decisions for their manufacturing processes and infrastructures. The author has provided a basis for corporate debate and decisions that involve all the major functional departments: design, marketing, finance, personnel and manufacturing.