Texts and Cases (Manufacturing Strategy)

Texts and Cases (Manufacturing Strategy)

by TerryHill (Author), TerryHill (Author)

Synopsis

How do companies ensure that manufacturing strategies are supportive of markets? This book addresses these issues and shows, in detail, the way to develop a manufacturing strategy, to test market/manufacturing fit and to cope with the dynamic nature of to-day's markets. The rationale and concepts which underpin these approaches are explained at length. These, in turn, are the results of a programme of consultancy and research work in a wide variety of companies facing the pressures and problems of to-day while seeking solutions and approaches to successfully meet the needs of tomorrow.

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More Information

Format: Hardcover
Pages: 648
Publisher: Palgrave Macmillan
Published: 09 Aug 1995

ISBN 10: 0333636708
ISBN 13: 9780333636701