European Business (Macmillan business)

by NeilHarris (Author)

• Used

  Paperback
  1996

  $5.11

  This new introductory text on European business focuses upon the application of business and business policy in a European context with the use of up to date examples and case studies. The analysis is set in the context of the European Business Environment and the European Union and discusses Business Organisation and Strategy in a European context as well as European Finance and Markets. It is written to meet the needs of courses in Business Studies and European Business.

• Used

  Paperback
  1999

  $3.31

  This work investigates the interaction between European businesses and their environment using case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central theme is the position of Europe within the global economy. Also examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.