by Malcolm Mc Donald (Author), Linden Brown (Author)
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
Format: Paperback
Pages: 384
Publisher: Palgrave Macmillan
Published: 06 May 1994
ISBN 10: 0333613511
ISBN 13: 9780333613511