An Introduction to Corporate Strategy

by RichardPettinger (Author)

• Used

  Paperback
  1996

  $3.25

  This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy. * covers all the areas necessary to accompany an introductory course in this area;* concentrates both on the so called hard aspects of the subject such as analysis, performance and change and on the soft and human elements of strategy development. * looks at areas of particular interest - ethics, implementation, change;* uses imaginative and involving case studies and examples