by Margaret Scammell (Author)
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process.
Format: Hardcover
Pages: 360
Edition: 1995
Publisher: Palgrave Macmillan
Published: 12 Apr 1995
ISBN 10: 0333586719
ISBN 13: 9780333586716