Designer Politics: How Elections Are Won

Designer Politics: How Elections Are Won

by Margaret Scammell (Author)

Synopsis

This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process.

$192.78

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 360
Edition: 1995
Publisher: Palgrave Macmillan
Published: 12 Apr 1995

ISBN 10: 0333586719
ISBN 13: 9780333586716