by SteveBaron (Editor), David Swindley (Editor), Barry Davies (Editor)
Collates and defines terms emanating from the Department of Retail Marketing at Manchester Polytechnic and top companies in retailing.
Format: Paperback
Pages: 264
Publisher: Palgrave Macmillan
Published: 02 Dec 1991
ISBN 10: 0333564499
ISBN 13: 9780333564493