Marketing for Tourism

by Les Lumsdon (Author)

• Used

  Paperback
  1992

  $4.51

  The marketing of tourism has now reached its maturity in the sense that it is recognised, not only as an accepted and very necessary business practice in its own right, but also because of the way in which it has developed its own distinct academic disciplines. Whilst it is often accepted that the principle of marketing as a philospohy can be applied to a business situation, and that marketeers should be equally adept at applying their skills to any product, there is increasing evidence that even within the field of marketing, specialists are emerging in their own particular sphere. Travel and tourism are areas in which specialist marketing training is becoming essential for graduate entrants, and the emergence of specialized marketing orientated courses at colleges and universities throughout the world is evidence of the range of opportunities available to young people looking to enter the industry. The approaches employed in these case studies will help to stimulate readers to learn from the experience of operators in the public and private sectors of travel and tourism and enable them to adopt at least some of the experiences to their future marketing plan requirements.