Marketing for the Non-profit Sector (Professional Master)

Marketing for the Non-profit Sector (Professional Master)

by T.J.Hannagan (Author)

Synopsis

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

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More Information

Format: Paperback
Pages: 208
Publisher: Palgrave Macmillan
Published: 08 Apr 1992

ISBN 10: 0333525825
ISBN 13: 9780333525821