Survey Research for Managers: How to Use Surveys in Management Decision-Making

Survey Research for Managers: How to Use Surveys in Management Decision-Making

by Robert M. Worcester (Foreword), Peter F. Hutton (Author)

Synopsis

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.

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More Information

Format: Paperback
Pages: 288
Edition: 2nd Edition
Publisher: Palgrave Macmillan
Published: 09 May 1990

ISBN 10: 0333521706
ISBN 13: 9780333521700