Readings in Strategic Management

Readings in Strategic Management

by Cliff Bowman (Editor), Cliff Bowman (Editor), David C. Asch (Series Editor)

Synopsis

A collection which is part of the Open University integrated teaching system, this book is designed to evoke the critical understanding of students. There are readings covering the strategic management process, strategy formulation and managing strategic change.

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More Information

Format: Paperback
Pages: 460
Edition: 1989 ed.
Publisher: Palgrave Macmillan
Published: 24 Nov 1989

ISBN 10: 0333518098
ISBN 13: 9780333518090

Media Reviews
'Excellent user friendly text with good use of diagrams.' - Eileen O'Gara, Newham College of Further Education
Author Bio
DAVID ASCH is Dean of the Faculty of Business and Law at De Montfort University, Leicester, previously, Professor of Management at the Open University Business School. He has worked with a range of firms including Cornhill, Ernst & Young, Fujitsu/ICL, 3M, Siemens Computer Systems and Sun Microsystems.