Retail Marketing Management

by David Walters (Author), David Walters (Author), David White Jr. (Author)

• Used

  Paperback
  1988

  $12.15

  This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote Futures for Physical Distribution in the UK Food Industry and was co-author of Introduction to Marketing , Distribution Planning and Control , Effective Distribution Management and Strategy in Retailing .