Retail Marketing Management

Retail Marketing Management

by David Walters (Author), David Walters (Author), David White Jr. (Author)

Synopsis

This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote Futures for Physical Distribution in the UK Food Industry and was co-author of Introduction to Marketing , Distribution Planning and Control , Effective Distribution Management and Strategy in Retailing .

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More Information

Format: Paperback
Pages: 290
Edition: New
Publisher: Palgrave Macmillan
Published: 25 Nov 1988

ISBN 10: 0333485807
ISBN 13: 9780333485804