by Bill Donaldson (Author)
The primary aim of this book is to provide undergraduate students with a suitable UK text which enables them to understand the concepts involved in managing the sales force. It seeks to debate some of the key management questions as they apply to the sales function. An ELBS/LPBB edition is available.
Format: Paperback
Pages: 320
Publisher: Palgrave Macmillan
Published: 06 Jul 1990
ISBN 10: 0333473833
ISBN 13: 9780333473832