Entrepreneurship and Small Business

by PaulBurns (Author)

• Used

  Paperback
  1989

  $3.36

  This text deals with the problems and issues facing entrepreneurs and small businesses today. Each chapter is accompanied by case studies to illustrate the material. The issues dealt with include the entrepreneurial style of management, marketing in the small firm, the importance of business planning, franchising and the reason for the high failure rate of so many small businesses.