Entrepreneurship and Small Business

by PaulBurns (Author)

• Used

  Paperback
  1989

  $3.25

  This text deals with the problems and issues facing entrepreneurs and small businesses today. Each chapter is accompanied by case studies to illustrate the material. The issues dealt with include the entrepreneurial style of management, marketing in the small firm, the importance of business planning, franchising and the reason for the high failure rate of so many small businesses.

• Used

  Paperback
  1996

  $3.25

  This is a new and extensively revised edition of this popular text which deals with the problems and issues facing entrepreneurs and small business today. It now includes: a number of new contributions from leading experts, including new chapters on Venture Capital, Uncertainty, Innovation and Management and Small Firms Policy in Europe; a greater emphasis on the use of case studies to illustrate material; and a number of new exercises and assignments The text will be of interest to both undergraduate and postgraduate students of business and Entrepreneurship as well as to people who run or work for small businesses. Reviews of the previous edition: 'a good book - particularly for graduate students with aspirations to small business management. Practical advice with good coverage of human relations ...case studies are also helpful'. '...one of the most fluent and well structured texts of its type. It is easy to use - especially as far as students are concerned ...the case studies form a sound focus for the concepts introduced. An excellent book!' '...a very readable and valuable text, providing a comprehensive review of the topics covered as well as a valuable set of notes and references . ..When coupled with a comprehensive index and supported by some useful statistical evidence, the text provides an important addition to the now burgeoning body of literature on small business' -David A. Kirby in The Service Industries Journal