Entrepreneurship and Small Business

Entrepreneurship and Small Business

by PaulBurns (Author)

Synopsis

This text deals with the problems and issues facing entrepreneurs and small businesses today. Each chapter is accompanied by case studies to illustrate the material. The issues dealt with include the entrepreneurial style of management, marketing in the small firm, the importance of business planning, franchising and the reason for the high failure rate of so many small businesses.

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More Information

Format: Paperback
Pages: 320
Edition: New
Publisher: Palgrave Macmillan
Published: 01 Dec 1989

ISBN 10: 0333420977
ISBN 13: 9780333420973