Organizational Buying Behaviour: Purchasing and Marketing Management Implications

by Parkinson (Author), Parkinson (Author), Stephen T. (Director of Marke Parkinson (Author)

New
Hardcover
1986
$209.58

Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

Synopsis

Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

$209.58

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 288
Edition: 1986
Publisher: Palgrave Schol, Print UK
Published: 15 Sep 1986
ISBN 10: 0333393511
ISBN 13: 9780333393512

Organizational Buying Behaviour: Purchasing and Marketing Management Implications

New

$209.58

Synopsis

$209.58

More Information