Strategic Management: Corporate Strategy and Business Policy

by Cliff Bowman (Author), Cliff Bowman (Author), David C. Asch (Contributor)

• Used

  Paperback
  1987

  $3.27

  This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

• New

  Paperback
  1987

  $80.91

  This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.