Strategic Management: Corporate Strategy and Business Policy

by Cliff Bowman (Author), Cliff Bowman (Author), David C. Asch (Contributor)

Used
Paperback
1987
$3.29

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

Synopsis

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

$3.29

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More Information

Format: Paperback
Pages: 424
Edition: 1987
Publisher: Palgrave
Published: 01 Jun 1987
ISBN 10: 0333387651
ISBN 13: 9780333387658
Book Overview: '...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning

Media Reviews

'...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning

Strategic Management: Corporate Strategy and Business Policy

Used

$3.29

Synopsis

$3.29

More Information

Media Reviews