Marketing: Theory and Practice

by Michael J . Baker (Editor), StephenT.Parkinson (Author), KeithCrosier (Author), Douglas Brownlie (Author), A . J . Brown (Author), JoannaKinsey (Author), Anita Kennedy (Author), JenniferL.Drayton (Author)

• Used

  Hardcover
  1983

  $11.20

  'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.