Effective Innovation (Effective S.)

Effective Innovation (Effective S.)

by JohnAdair (Author)

Synopsis

Innovation is the power of taking new ideas through to satisfied customers. Creativity and innovation are vital ingredients to the success of any organization today. In Effective Innovation , John Adair looks at both aspects: generating new ideas and bringing them to the market. His seven habits of successful creative thinkers provide a compelling framework for developing productive skills. Later parts of this book cover leadership of creative teams and building an innovative climate in organizations. This is a complete guide to a core management competence.

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More Information

Format: Paperback
Pages: 304
Edition: illustrated edition
Publisher: Pan Books
Published: 24 May 2002

ISBN 10: 0330344757
ISBN 13: 9780330344753