Alan Sugar The Amstrad Story

by David Thomas (Author)

• Used

  Paperback
  1991

  $4.45

  Alan Sugar is the man who symbolized many of the dramatic social and business developments that transformed Britain in the 1980s. This book tells how he built up the company Amstrad into one of the most successful consumer electronic companies in the world. Unquoted at the start of the 1980s, Amstrad regularly doubled its annual profits and sales in the middle of the decade. David Thomas covered the electronics industry for the Financial Times and has been the Industrial Correspondent for New Society .

• Used

  Hardcover
  1990

  $4.91

  Published to coincide with the 10th anniversary of the flotation of Amstrad, this book tells of Alan Sugar's rise from selling car aerials from the back of a van in the East End at 21, to become, according to Rupert Murdoch, probably Britain's greatest entrepreneur and one of the richest men in Britain. This book has been written with the full co-operation of Alan Sugar, and aims to provide an objective, informative view of this successful businessman. The book also looks ahead to Amstrad's future in the European marketplace of the 1990s and Alan Sugar's drive to establish the company worldwide.