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The Case for B2B Branding: Pulling Away from the Business-to-business Pack

The Case for B2B Branding: Pulling Away from the Business-to-business Pack

by Bob Lamons (Author)

  • Used

    Hardcover 2005

    $3.29
Synopsis

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by relevant examples and intriguing case histories,this book illustrates the need for branding to be a fundamental business strategy. This thought-provoking, case-filled book is packed with practical insights, illustrations, tips, and tools you can immediately put into action to create stronger, more valuable brands.

$3.29

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2 in stock

More Information

Format: Hardcover
 Pages: 240
 Edition: 1
 Publisher: South-Western
Published: 29 Sep 2005
ISBN 10: 0324398654
ISBN 13: 9780324398656

Media Reviews
The Seven Steps: INTRODUCTION. Step One: Effective Teamwork. Step Two: Brand Architecture. Step Three: Audience Identification. Step Four: Brand Positioning. Step Five: Brand Personality. Step Five 1/2: Personality Makeovers. Step Six: Consistent Execution. Step Seven: Brand Equity. Conclusions. The Case Studies: 1. Creating preference for a commodity: The Acme Brick Story. 2. One step at a time: The Alberici Story. 3. Using services to differentiate: The BASF Story. 4. Letting your personality determine your voice: The Caterpillar Story. 5. Positioning for the fast lane: The Cessna Citation Story. 6. Making your brand smile: The Clock Spring Story. 7. Architecture from the bottom up: The Cooper Cameron Story. 8. From check printer to buying experiences: The Deluxe Story. 9. Competing with yourself: The Dow Corning Story. 10. Adding pieces to more than the whole: The Emerson Story. 11. Imagination at work: The General Electric Story. 12. From product leader to industry leader: The Hobart Story. 13. Selling solutions instead of machines: The IBM Story. 14. From anonymous to omnipotent: The Intel Story. 15. From selling to marketing: The James Hardie Story. 16. Investing in dance lessons: The MeadWestvaco Tango Paper Story. 17. The Power of Blue: The Miller Electric Story. 18. Small company brand building: The New Pig Story. 19. In the pink: The Owens Corning Story. 20. Raising your sights: The SAS Institute Story. 21. Pumping life into brown: The UPS Story.