International Marketing

by Michael R . Czinkota (Author), IllkaA.Ronkainen (Author)

• Used

  Paperback
  2006

  $3.25

  International Marketing, 8e is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

• Used

  Hardcover
  1999

  $3.25

  Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.