International Marketing

by Michael R . Czinkota (Author), IlkkaA.Ronkainen (Author)

• Used

  Paperback
  2003

  $3.41

• Used

  Paperback
  1993

  $4.56

• Used

  Hardcover
  1999

  $3.41

  Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.