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World Business: Globalization, Strategy and Analysis: Analysis and Strategy

World Business: Globalization, Strategy and Analysis: Analysis and Strategy

by JohnHill (Author)

  • Used

    Paperback 2004

    $7.35
Synopsis

Master the basics of International Business with WORLD BUSINESS: GLOBALIZATION, STRATEGY, AND ANALYSIS! With in-depth coverage of topics such as internationalization and global strategy, this management text gives you the tools you need to be successful in this course and in your career. Take advantage of the free course website that includes PowerPoint presentation slides that will help you with note taking. Quotations from well-known politicians, economists, businesspeople, philosophers, poets and writers give you different perspectives while reinforcing key concepts.

$7.35

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More Information

Format: Paperback
 Pages: 624
 Publisher: South-Western, Division of Thomson Learning
Published: 22 Apr 2004
ISBN 10: 0324274114
ISBN 13: 9780324274110

Media Reviews
PART I. THE GLOBALIZATION PROCESS: BACKGROUND, CAUSES, AND EFFECTS 1. The World Business Challenge 2. Globalization and Worldwide Infrastructure Development 3. Globalization, Technology Transfers, Economic Development, and Cultural Change PART II. WORLD BUSINESS ANALYSIS 4. Geopolitical Analyses of Regional Markets 5. Analyses of National Markets 6. Analyzing Global Industries and Competitors 7. International Strategic Planning and Market Screening PART III. WORLD BUSINESS STRATEGY 8. Internationalization and Globalization Processes 9. Market Entry and Servicing Strategies 10. Global and Multi-Market Strategies 11. Global and Multi-Market Supply Chain Management 12. Managing Cultural Differences 13. Localization Strategies: Managing Stakeholders and Supply Chains