Marketing Research: Methodological Foundations

by Dawn Iacobucci (Author), Dawn Iacobucci (Author), Gilbert A. Churchill Jr. (Author)

Used
Paperback
2004
$8.60

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

Synopsis

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

$8.60

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Format: Paperback
Pages: 1006
Edition: International ed of 9th revised ed
Publisher: South-Western
Published: 29 May 2004
ISBN 10: 0324225091
ISBN 13: 9780324225099

Marketing Research: Methodological Foundations

Used

$8.60

Synopsis

$8.60

More Information