Strategic Management: Building and Sustaining Competitive Advantage

Strategic Management: Building and Sustaining Competitive Advantage

by RobertA.Pitts (Author), David Lei (Author)

Synopsis

This strategic management text focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.

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More Information

Format: Paperback
Pages: 448
Edition: 2
Publisher: South-Western
Published: 21 Aug 1999

ISBN 10: 0324006993
ISBN 13: 9780324006995