by RobertA.Pitts (Author), David Lei (Author)
This strategic management text focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.
Format: Paperback
Pages: 448
Edition: 2
Publisher: South-Western
Published: 21 Aug 1999
ISBN 10: 0324006993
ISBN 13: 9780324006995