by Colleen Jones (Author)
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?
An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll:
Format: Paperback
Pages: 240
Edition: 1
Publisher: New Riders
Published: 03 Dec 2010
ISBN 10: 0321733010
ISBN 13: 9780321733016