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Eyetracking Web Usability (Voices That Matter)

Eyetracking Web Usability (Voices That Matter)

by Jakob Nielsen (Author), Kara Pernice (Author)

  • Used

    Paperback 2009

    $3.47
Synopsis

Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don't see, when they look, and why.

With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don't. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

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More Information

Format: Paperback
 Pages: 456
 Edition: 1
 Publisher: New Riders
Published: 04 Dec 2009
ISBN 10: 0321498364
ISBN 13: 9780321498366
Book Overview: Eyetracking is a hot new field in user interface design. What better way to explore this growing field than with master usability expert Jakob Nielsen showing the way? Jakob and his coauthor Kara Pernice train thousands of people each year on Web usability, and in this book they demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a user's goal or task influences the way they read and traverse a Web site, which parts of a page users attend to first, how readers react to advertising and design elements that look like ads, where people look first for common page elements and navigation, how they respond to text, pictures, and multimedia, and so much more. With all this data in place, readers come away with practical and effective information about designing their Web sites.

Author Bio
Jakob Nielsen, Ph.D., is a principal of Nielsen Norman Group and founder of the discount usability engineering movement, emphasizing fast and efficient methods for improving the quality of user interfaces. Dr. Nielsen has been called, the world's leading expert on Web usability by U.S. News and World Report and the next best thing to a true time machine by USA Today. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

Kara Pernice is the managing director of Nielsen Norman Group, where she has led several global Web usability research studies on a variety of topics, such as intranets, accessibility, senior citizens, and emotion and design. She has developed and taught numerous seminars on product life cycles, field studies, usability research, and eyetracking. She has also written and published many reports on Web design and usability methods.