by Lance Loveday (Author), SandraNiehaus (Author)
Your web site is a business-design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good-it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
Format: Paperback
Pages: 216
Edition: 1
Publisher: New Riders
Published: 17 Oct 2007
ISBN 10: 0321489829
ISBN 13: 9780321489821
Book Overview: Your web site is a business-design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good-it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
Packed with helpful examples from a wide variety of sites!