E-commerce: business. technology. society.

by Kenneth C. Laudon (Author), Jeffrey Travis (Author)

• Used

  Hardcover
  2003

  $3.25

  For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.