E-commerce: business. technology. society.

by Kenneth C. Laudon (Author), Jeffrey Travis (Author)

• Used

  Hardcover
  2003

  $3.31

  For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

• Used

  Hardcover
  2001

  $7.34

  Electronic commerce: Business. Technology. Society. provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: business development, technology change, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. A dynamic companion Web site, with original content provided by the authors, accompanies this book. This Web site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about e-commerce. *Some features of this unprecedented Web site are: *Editorials by the authors on e-commerce topics *Timely reviews of the research literature organized by discipline and topic *Interviews with e-commerce entrepreneurs and investors *E-mail notification to registered subscribers of weekly developments in e-commerce *Streaming video lectures for each chapter *Streaming video technology and business applications stories *Summaries of each chapter for test preparation *Testing and diagnostic tools for students *Interactive exercises and student Web-based projects