The Clustered World: How We Live, What We Buy, and What It All Means About Who We Are

The Clustered World: How We Live, What We Buy, and What It All Means About Who We Are

by Michael J . Weiss (Author)

Synopsis

Michael Weiss expands on the geodemographics of The Clustering of America with this fascinating look at the sixty-two new lifestyle clusters that define who we are by what we buy. Clustering has become a widely accepted business concept throughout the world, revealing a global village of people who have more in common with foreigners of the same cluster than they do with their fellow countrypeople.

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More Information

Format: Hardcover
Pages: 323
Edition: First Edition
Publisher: Little Brown & Co
Published: Jan 2000

ISBN 10: 0316929204
ISBN 13: 9780316929202