by Michael J . Weiss (Author)
Michael Weiss expands on the geodemographics of The Clustering of America with this fascinating look at the sixty-two new lifestyle clusters that define who we are by what we buy. Clustering has become a widely accepted business concept throughout the world, revealing a global village of people who have more in common with foreigners of the same cluster than they do with their fellow countrypeople.
Format: Hardcover
Pages: 323
Edition: First Edition
Publisher: Little Brown & Co
Published: Jan 2000
ISBN 10: 0316929204
ISBN 13: 9780316929202