by Charles H . Fine (Author)
Presenting an approach designed to help companies to master and manage their organizational evolution, this book argues that today's businesses have a simple choice - evolution or extinction - and that, unless they not only choose, but understand and predict their own evolution, they will die. Using a Nobel Prize-winning study of the lifecycle of fruit flies, and creating a business double-helix, the author sets out to show how the discipline of genetics harnesses the power of clockspeed - a company's or an industry's actual rate of evolution - to do nothing less than predict the future. Offering specific mechanisms to prepare for that future, the book crosses disciplines and draws lessons from a wide spectrum of well-known international companies and industries.
Format: Hardcover
Pages: 288
Publisher: Little, Brown
Published: 06 May 1999
ISBN 10: 0316648345
ISBN 13: 9780316648349