The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell (Author)

• Used

  Paperback
  2002

  $3.96

  An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

• New

  Paperback
  2002

  $14.59

  In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.