by Malcolm Gladwell (Author)
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
Format: Paperback
Pages: 304
Edition: Reprint
Publisher: Back Bay Books
Published: 07 Jan 2002
ISBN 10: 0316346624
ISBN 13: 9780316346627