by JeanetteS.Martin (Author), LillianH.Chaney (Author)
This book provides the invaluable intercultural knowledge to help you make a deal, sell your product, or find a joint venture, no matter where your business takes you.
Format: Hardcover
Pages: 230
Edition: 2nd Revised edition
Publisher: Praeger Publishers Inc
Published: 22 Feb 2012
ISBN 10: 0313397171
ISBN 13: 9780313397172
Book Overview: Tales of the Ugly American abroad are all too familiar. In business, making a cultural faux pas when in foreign setting isn't just embarrassing; it can have a very high cost in terms of a botched deal and lost profit. Something as simple and subtle as a head movement or casual gesture can have enormous consequence.
Jeanette S. Martin is professor of management at the University of Mississippi.
Lillian H. Chaney is distinguished professor of management emeritus at The University of Memphis.
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