Branding the Candidate: Marketing Strategies to Win Your Vote (Praeger Series in Political Communication)

by Don E . Schultz (Foreword), Lisa Spiller (Author), JeffBergner (Author)

New
Hardcover
2011
$72.44

American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.

Synopsis

American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.

$72.44

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 209
Publisher: Praeger Publishers Inc
Published: 15 Jul 2011
ISBN 10: 0313394040
ISBN 13: 9780313394041

Branding the Candidate: Marketing Strategies to Win Your Vote (Praeger Series in Political Communication)

New

$72.44

Synopsis

$72.44

More Information