The Entrepreneur's Guide to Advertising (Entrepreneur's Guides (Praeger))

by James Ogden (Author), Scott Rarick (Author)

• New

  Hardcover
  2009

  $95.11

  Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.* Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan