Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses

by SteveO'Leary (Author), KimSheehan (Author)

• New

  Hardcover
  2008

  $95.73

  Shows readers how to: understand their customers better; increase customer loyalty to their store; communicate with customers to maintain loyalty; encourage loyal customers to talk to others about their store; create a customer community, both in the store and on line; and, measure results.