Advertising, Alcohol Consumption and Mortality: An Empirical Investigation (Contributions to the Study of Mass Media & Communications)

by PeterCook (Author), JosephFisher (Author)

• New

  Hardcover
  1995

  $98.20

  An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol cosumption or adverse outcomes associated with drinking. It offers a conceptual model for advertising effects, and summarises statistical data.