How to Publish, Promote, and Sell Your Own Book

From A to Z, the author covers the realities of book publishing in general (thus helping the reader make the decision to self-publish) and then offers thorough information on manuscript preparation, book design, production vagaries and costs, marketing and promotion, and more..Holt's handy how-to is recommended. Booklist

Should not be overlooked by aspiring writer-publishers...[Holt] offers a solid grounding in editorial, production, and marketing basics, and provides tips to aid neophytes avoid common pitfalls. He is especially attentive to the more delicate stages of the self-publication process: how to work with a printer (and save money doing it), create and attractive cover, price the book, etc. The selections on marketing and on selling reprint rights are particularly valuable. Holt's lucid writing and business-like approach will appeal to many. Publisher's Weekly

Sprinkled with examples from experience, the advice on editing and preparing a manuscript is direct and concise, as are the checklists and up-to-date formulas for tabulating costs. Sections on how to write query letters, find an agent, get along with an editor, generate reviews and publicity, and negotiate a contract will be valuable to any writer...This book.. surpasses similar works for readability and organization. Library Journal

From A to Z, the author covers the realities of book publishing in general (thus helping the reader make the decision to self-publish) and then offers thorough information on manuscript preparation, book design, production vagaries and costs, marketing and promotion, and more..Holt's handy how-to is recommended. --Booklist

Should not be overlooked by aspiring writer-publishers...[Holt] offers a solid grounding in editorial, production, and marketing basics, and provides tips to aid neophytes avoid common pitfalls. He is especially attentive to the more delicate stages of the self-publication process: how to work with a printer (and save money doing it), create and attractive cover, price the book, etc. The selections on marketing and on selling reprint rights are particularly valuable. Holt's lucid writing and business-like approach will appeal to many. --Publisher's Weekly

Sprinkled with examples from experience, the advice on editing and preparing a manuscript is direct and concise, as are the checklists and up-to-date formulas for tabulating costs. Sections on how to write query letters, find an agent, get along with an editor, generate reviews and publicity, and negotiate a contract will be valuable to any writer...This book.. surpasses similar works for readability and organization. --Library Journal

Robert L. Holt is the author of How to Publish, Promote, and Sell Your Own Book.