YOU'VE GOT TO BE BELIVED TO BE HEARD: The Complete Book of Speaking in Business and in Life

YOU'VE GOT TO BE BELIVED TO BE HEARD: The Complete Book of Speaking in Business and in Life

by Bert Decker (Author)

Synopsis

Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds, but our hearts: They win our trust. You can learn to impress and persuade people by following Bert Decker's program. Decker trains over 10,000 professionals each year in the art of communicating. In this book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Spend a few evenings with his book, and you will discover how to win the emotional trust of others - the true basis of communicating in any situation.It helps to learn: how to conquer stage fright ; how to use the Decker Grid to draft compelling presentations; how to inject dynamic energy into your voice; why eye contact helps win trust; when and how to use humour to make a point; a proven technique to eliminate Umm and Ahh from your speech; and, eight steps to transforming your personal impact.

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More Information

Format: Hardcover
Pages: 288
Edition: Revised and Updated Ed
Publisher: St Martins Press
Published: 14 Feb 2008

ISBN 10: 0312374690
ISBN 13: 9780312374693

Media Reviews
this is a breakthrough book, with new important ideas. After reading it you will be a believer...that success and fulfillment are achievable only if you're an effective communicator. And it shows the way. --W. Pendleton Tudor, Chairman, AdWeek
Bert Decker makes communicating come alive...A must read! --Coauthor, The One Minute Manager
The sentences are alive and vital. Bert Decker says something and says it powerfully. --Dr. Normal Vincent Peale
The Decker Method is a must for anyone who truly wants to succeed. --Charles Schwab, Chaiman Charles Schwab & Co.
If you want to get ahead read Decker's masterpiece. It's a great book. --Al Ries, Coauthor, Positioning
Bert Decker is to communicating what Tom Peters is to management. --Judith Briles, Author, The Confidence Factor
Enjoyable, easy-to-read, informative...This book is going to help a lot of people. --Ben Sotille, Chairman and CEO, Gibson Greetings, Inc.

Praise For You've Got to Be Believed to Be Heard

The Decker program is a real winner. [Berk Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school! --Charles Schwab, chairman of Charles Schwab & Co.

Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk. --Phil Harriman, president of Million Dollar Round Table

Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day. --Bob Geren, field manager for the Oakland Athletics

I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me? --Susan Schramm, Senior Vice President of Sales and Marketing at Siemens

At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. You've Got to Be Believed to Be Heard demonstrates how you can be real and still succeed. --Nancy Pelosi, Speaker of the U.S. House of Representatives

At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business....A perfect blend of wisdom and practical experience. --Charles Garfield, author of Peak Performers and Second to None

Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or one of thousands, You've Got to Be Believed to Be Heard must be your partner. Bert's book is the definitive work on mastering communications. Buy it, own it, write in it...and don't loan it out! --Judith Briles, author of The Confidence Factor and Woman to Woman 2000

Great book! Lots of practical, easy-to-use, and invaluable information--tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk. --Robert J. Kriegel, author of If It Ain't Broke...Break It!


Praise For You've Got to Be Believed to Be Heard
The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school! --Charles Schwab, chairman of Charles Schwab & Co.
Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk. --Phil Harriman, president of Million Dollar Round Table
Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day. --Bob Geren, field manager for the Oakland Athletics
I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me? --Susan Schramm, Senior Vice President of Sales and Marketing at Siemens
At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. You've Got to Be Believed to Be Heard demonstrates how youcan be real and still succeed. --Nancy Pelosi, Speaker of the U.S. House of Representatives
At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business....A perfect blend of wisdom and practical experience. --Charles Garfield, author of Peak Performers and Second to None
Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or one of thousands, You've Got to Be Believed to Be Heard must be your partner. Bert's book is the definitive work on mastering communications. Buy it, own it, write in it...and don't loan it out! --Judith Briles, author of The Confidence Factor and Woman to Woman 2000
Great book! Lots of practical, easy-to-use, and invaluable information--tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk. --Robert J. Kriegel, author of If It Ain't Broke...Break It!

Praise For You've Got to Be Believed to Be Heard
The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole-and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school! -Charles Schwab, chairman of Charles Schwab & Co.
Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk. -Phil Harriman, president of Million Dollar Round Table
Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding-I use them every day.


Praise For You've Got to Be Believed to Be Heard
The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school! --Charles Schwab, chairman of Charles Schwab & Co.
Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk. --Phil Harriman, president of Million Dollar Round Table
Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day. --Bob Geren, field manager for the Oakland Athletics
I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me? --Susan Schramm, Senior Vice President of Sales and Marketing at Siemens
At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. You've Got to Be Believed to Be Heard demonstrates how you can be real and still succeed. --Nancy Pelosi, Speaker of the U.S. House of Representatives
At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business....A perfect blend of wisdom and practical experience. --Charles Garfield, author of Peak Performers and Second to None
Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or one of thousands, You've Got to Be Believed to Be Heard must be your partner. Bert's book is the definitive work on mastering communications. Buy it, own it, write in it...and don't loan it out! --Judith Briles, author of The Confidence Factor and Woman to Woman 2000
Great book! Lots of practical, easy-to-use, and invaluable information--tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk. --Robert J. Kriegel, author of If It Ain't Broke...Break It!


The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school! -- Charles Schwab, chairman of Charles Schwab & Co.

Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk. -- Phil Harriman, president of Million Dollar Round Table

Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day. -- Bob Geren, field manager for the Oakland Athletics

I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me? -- Susan Schramm, Senior Vice President of Sales and Marketing at Siemens

At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. You've Got to Be Believed to Be Heard demonstrates how you can be real and still succeed. -- Nancy Pelosi, Speaker of the U.S. House of Representatives

At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business. A perfect blend of wisdom and practical experience. -- Charles Garfield, author of Peak Performers and Second to None

Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or one of thousands, You've Got to Be Believed to Be Heard must be your partner. Bert's book is the definitive work on mastering communications. Buy it, own it, write in it and don't loan it out! -- Judith Briles, author of The Confidence Factor and Woman to Woman 2000

Great book! Lots of practical, easy-to-use, and invaluable information--tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk. -- Robert J. Kriegel, author of If It Ain't Broke Break It!


The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school! Charles Schwab, chairman of Charles Schwab & Co.

Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk. Phil Harriman, president of Million Dollar Round Table

Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day. Bob Geren, field manager for the Oakland Athletics

I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me? Susan Schramm, Senior Vice President of Sales and Marketing at Siemens

At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. You've Got to Be Believed to Be Heard demonstrates how you can be real and still succeed. Nancy Pelosi, Speaker of the U.S. House of Representatives

At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business. A perfect blend of wisdom and practical experience. Charles Garfield, author of Peak Performers and Second to None

Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or one of thousands, You've Got to Be Believed to Be Heard must be your partner. Bert's book is the definitive work on mastering communications. Buy it, own it, write in it and don't loan it out! Judith Briles, author of The Confidence Factor and Woman to Woman 2000

Great book! Lots of practical, easy-to-use, and invaluable information--tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk. Robert J. Kriegel, author of If It Ain't Broke Break It!


The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school! --Charles Schwab, chairman of Charles Schwab & Co.

Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk. --Phil Harriman, president of Million Dollar Round Table

Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day. --Bob Geren, field manager for the Oakland Athletics

I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me? --Susan Schramm, Senior Vice President of Sales and Marketing at Siemens

At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. You've Got to Be Believed to Be Heard demonstrates how you can be real and still succeed. --Nancy Pelosi, Speaker of the U.S. House of Representatives

At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business....A perfect blend of wisdom and practical experience. --Charles Garfield, author of Peak Performers and Second to None

Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or one of thousands, You've Got to Be Believed to Be Heard must be your partner. Bert's book is the definitive work on mastering communications. Buy it, own it, write in it...and don't loan it out! --Judith Briles, author of The Confidence Factor and Woman to Woman 2000

Great book! Lots of practical, easy-to-use, and invaluable information--tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk. --Robert J. Kriegel, author of If It Ain't Broke...Break It!

Author Bio
Bert Decker is chairman and founder of Decker Communications, Inc. For more than a quarter of a century, he and his associates have trained and transformed hundreds of thousands of executives, managers, and salespeople, for corporate clients such as AT&T, Charles Schwab & Co., HP, Pfizer, State Farm Insurance, Wells Fargo, and many others. Currently Decker spends much of his time speaking to associations and corporations across the country. He graduated with a B.A. in psychology from Yale University, is a past director of the National Speakers Association, and is chairman of the San Francisco Advisory Board of the Salvation Army. He lives with his wife in San Francisco, California.