The Road to the White House

by S.Wayne (Author)

• Used

  Paperback
  1996

  $6.37

• Used

  Paperback
  1996

  $4.79

  This text covers the presidential race, from the initial financing of campaigns, through the primaries and into the general election. It discusses suggested reforms of the electoral system, and analyzes independent and third party candidacies, party allegiances and coalitions. Private polling data and internal memos to candidates give insight, and a chapter is devoted to candidates' use of the media and informational advertizing.