Snow Business: A Study of the International Ski Industry

New
Paperback
1999
$76.22

With an emphasis on European issues, this book looks into the dynamics of the international ski industry. It presents research and statistical information, as well as case studies from Europe and North America.

Synopsis

With an emphasis on European issues, this book looks into the dynamics of the international ski industry. It presents research and statistical information, as well as case studies from Europe and North America.

$76.22

Quantity

10 in stock

More Information

Format: Paperback
Pages: 194
Publisher: Cengage Learning EMEA
Published: 23 Dec 1999
ISBN 10: 0304704717
ISBN 13: 9780304704712

Media Reviews

Tourism and Snow Business The World Ski Market Distribution of the Skiing Product The Consumer Destination Planning and Operations Business and Environmental Conflicts Prospects for the Industry

Author Bio

Simon Hudson is a Professor in Tourism and Marketing at the University of Calgary in Canada. He has held previous academic positions at universities in England, and has worked as a visiting professor in Austria, Switzerland, Spain, Fiji, New Zealand, the US, and Australia. Prior to working in academia, Dr. Hudson spent several years working in the tourism industry in Europe, and he now consults for the industry in Alberta and British Columbia. This is Dr. Hudson's third book. His first, written in 2000 called 'Snow Business', was the first book to be written about the international ski industry, and 'Sports and Adventure Tourism' was published in 2003. The marketing of tourism is the focus of his research and he has published numerous journal articles and book chapters from his work. He is frequently invited to international tourism conferences as a keynote speaker.