All the World and Her Husband: Women In The 20Th Century Consumer Culture

All the World and Her Husband: Women In The 20Th Century Consumer Culture

by Maggie Andrews (Author), Maggie Andrews (Author)

Synopsis

Many of women's everyday experiences and pleasures are tied up inextricably with consumption. Women have had a lifelong relationship with the marketplace. In research into consumer culture, it tends to be the activities, interests and expertise of women who take centre stage. This collection provides a range of different perspectives on women as consumers. The volume focuses on popular culture and its female consumers; this includes examinations of popular media and their targetting of female audiences, issues and themes associated with produce purchase, placement and promotion, and commodification.

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More Information

Format: Paperback
Pages: 288
Edition: 1st Edition
Publisher: Continuum
Published: 01 Apr 2000

ISBN 10: 0304701521
ISBN 13: 9780304701520

Author Bio
Maggie Andrews is Head of Media and Film Studies at King Alfred's College in Winchester. Mary Talbot is Senior Lecturer in Linguistics and Communication Studies at the University of Sunderland, England.