by Maggie Andrews (Author), Maggie Andrews (Author)
Many of women's everyday experiences and pleasures are tied up inextricably with consumption. Women have had a lifelong relationship with the marketplace. In research into consumer culture, it tends to be the activities, interests and expertise of women who take centre stage. This collection provides a range of different perspectives on women as consumers. The volume focuses on popular culture and its female consumers; this includes examinations of popular media and their targetting of female audiences, issues and themes associated with produce purchase, placement and promotion, and commodification.
Format: Paperback
Pages: 288
Edition: 1st Edition
Publisher: Continuum
Published: 01 Apr 2000
ISBN 10: 0304701521
ISBN 13: 9780304701520