Successful Advertising: Key Alternative Approaches

Used
Paperback
1997
$6.17

A guide to advertising which offers alternative forms of campaigns with different messages addressed to different markets through different media. International in outlook, the book presents its ideas without using specific cases or costings.

Synopsis

A guide to advertising which offers alternative forms of campaigns with different messages addressed to different markets through different media. International in outlook, the book presents its ideas without using specific cases or costings.

$6.17

Save:$21.82 (78%)

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2 in stock

More Information

Format: Paperback
Pages: 128
Publisher: Thomson Learning
Published: 20 Nov 1997
ISBN 10: 0304700975
ISBN 13: 9780304700974

Successful Advertising: Key Alternative Approaches

Used

$6.17

Synopsis

$6.17

More Information