Yield Management: Strategies for the Service Industries

by Anthony Ingold (Editor), Ian Yeoman (Editor)

• Used

  Paperback
  1997

  $3.42

  This student text begins by addressing the underpinning theory of yield management. It explains why the concept has been developed to manage capacity in the hospitality and tourism industries, and it details the underlying economic history behind yield management. Discussions of how yield management can be applied to various service industries, including the airline industry (from where the concept originated), the hotel industry, visitor attractions and conference facilities are also included.

• Used

  Paperback
  2001

  $3.42

  This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.

• New

  Paperback
  2001

  $98.22

  This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.