by SimonMoore (Author)
This text explores the historical roots of public relations and its place in society, providing a critical survey of its functions, and how they are used and abused. The book tackles the business of public relations in its most challenging and controversial guises: in politics, in management, in crisis, and in the worldwide creation of hype. It reviews the advances in communications technology which are creating the new environment faced by the next generation of public relations practitioners. In a blend of business practicality and scholarly research, it provides international examples across a broad range of enterprises.
Format: Paperback
Pages: 144
Publisher: Cengage Learning EMEA
Published: 24 Oct 1996
ISBN 10: 0304338117
ISBN 13: 9780304338115