Research Methods in Service Industry Management

Research Methods in Service Industry Management

by NicholasJohns (Author), Darren Lee - Ross (Author)

Synopsis

An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.

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More Information

Format: Paperback
Pages: 196
Publisher: Thomson Learning
Published: 23 Jul 1998

ISBN 10: 0304335126
ISBN 13: 9780304335121