How to Plan Direct Mail (Advertising Guides)

by IainMaitland (Author)

• Used

  Paperback
  1996

  $7.30

  This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.