Changing Consumer Behaviour

by RobertEast (Author), RobertEast (Author)

• Used

  Hardcover
  1989

  $12.04

  This textbook examines key areas in the field of consumer behaviour. It draws on British reseach and British markets to focus on the evidence and explanations for changes in consumption and social behaviour. Patterns of response to sales promotions and media advertising are also included. Throughout the book, the analysis of the text is supported by practical exercises. The book is designed for students taking MBA, MA (Marketing), BA (Business Studies), BA (Economics), DMS and Post-Graduate Diploma in Marketing Courses.

• Used

  Paperback
  1991

  $3.35

  Drawing on British research and markets, this examines key areas in the field of consumer behaviour. It focuses on the evidence and explanations for change and consumption and social behaviour and critically examines accepted material on consumer behaviour. Included are practical exercises. It is aimed at undergraduate and postgraduate students specialising in consumer behaviour, at academics in marketing, economics and psychology and at marketing, market research and advertising practitioners. Courses it is suitable for include: BA Business Studies, BABS Marketing Analysis and MBA Option Marketing Communications.